如何更好的回复客户的询盘邮件！

做外贸从业人员可能都有这样的经历：及时回复了买家询盘，但似乎总是“石沉大海”，这是为什么呢？是邮件内容太多无针对性？内容太少买家没兴趣？还是我们的英语水平需要再提高？我们可以想象，买家通过Made-in-China.com寻找感兴趣的中国供应商时，往往不会只针对一位会员发送询盘，如何才能让买家继续回复我们？跟进买家，把握询盘实战技巧非常重要！以“Plush Toy毛绒玩具”为例，我们列举了一些询盘跟进实例，供会员朋友们参考！一、买家询盘为泛问所有产品询盘格式通常如下：We are interested in all your products, could you please send us more information and samples about your products and price list？可参考如下模板回复：Dear Sir/ Madam,Thanks for your inquiry at Made-in-China.com.We are professional supplier for plush toys at competitive price, located in Nanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, please check our website, and select the products that you're interested in.We have great interest in developing business with you, should you have any inquiries or comments, we would be glad to talk in details through MSN:XXX mails or any way you like.（附件内容可挑选一些公司主打产品）客户泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。

对能给予继续回复的客户应继续重点追踪，没有回复的客户则可以考虑不必花费大量时间追踪。二、买家询盘为针对公司具体产品发的询价此类询价目标性较强，真实有效性较高，需重点跟进。

已经根据买家询盘内容做出了具体回复，并同时报了价格，但买家没有再发邮件过来。建议可发以下类似邮件提醒买家：Dear Sir/ Madam,Good morning!For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relative inquiry at Made-in-China.com. Have you got (or checked) the prices or not? Any comments by return will be much appreciated. （可根据客户要求的产品加上自己产品的特色）It will be our big pleasure if we have opportunities to be on service of you in near future.Looking forward to your prompt response.（可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。）

若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪：Dear Sir/ Madam,How are you? Hope everything is ok with you all along.Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request.By the way, how about your order (or business) with item XXX? If still pending, I would like to offer our latest prices to promote an opportunity to cooperate with each other. 如果连续三封邮件发出去之后买家仍然无动于衷，基本证明买家可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品，我们应暂时搁置，将时间用在继续寻找新的目标客户上。当然也有很多非常好的买家会被您的毅力感动，回复告诉您一些关于产品进展的情况，我们千万不可急于求成，而应按照客户的提示有针对性得去保持追踪。

以下为几种经常收到的买家回复：1.客户收到跟进邮件后，如果觉得还没有对我们产品有需求的话，他/她一般都会说以后联系，不管怎样，能让客户回复已经不错了，说明以后还是有机会的：Dear,I'm doing fine, thanks for your information.I'm still in the planning of building my new house, due to the work constrain I decided to delay it first.Anyway I will contact you once I decided. Thanks!2.收邮件的人不是公司决策者Dear,Thank you! I received your email and I sent it to my boss. He didn't tell me anything just now.I will contact you soon once got any news.3.告诉您不及时回复邮件的原因Dear,I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies.Many thanks for your co-operation.跟进技巧：这类客户建议可通过发新产品介绍或者新报价的方式来保持联系，相信时间久了成为您客户的可能性还是比较大的。至少让买家对您留有印象，即使暂时不需要您的产品，日后有需要的时候也会首先想到您。

4.可能暂时不需要您的产品，但会问其他产品或者详细咨询一些与产品相关的问题，如：Dear,Please excuse the delay in my reply.I have been so busy searching through all the mails, concerning the plush toys project.May I ask you, where you purchase your soft fabric for the toys? We have a customer who is interested in this subject.In the coming days, I will reply concerning some samples.跟进技巧：这样的客户就要根据公司的实际情况来回复了，建议不管能否帮得上忙都能给些回复和建。

对于客户询盘邮件回复的要点有那些？

才有可能最终获得定单。

处理电子邮件的八字方针、快速； a、公司名： 简单，从而给他他最需要的最有针对性的答复分辨那个是真盘，那个是假盘； 处理买家的查询一定要注意方法和技巧； 熟悉自己的产品与同行的产品： 质量和价格、可信、恰当：在电子邮件的后面，一定要附上你详细的联系方式，包括你的姓名，要仔细的检查一下，有无拼写或语法错误，尽量把可能给别人的不良印象减到最小。 要不断的细致跟踪曾向你发过查询的客户；换位思考.简单：语言要简炼。

其中的关键就在于你能否很好的把握买家询盘的真正意图。 （2）充分利用电子邮件传递图片的优势。

b.可信、电话、传真、E-mail地址、网址和公司地址等信息内容，换了你是买家，你会第一次就给一个你不了解的供应商下定单吗？现在的市场基本都是买方市场，买家不管是通过电子商务还是传统商务手段，轻而易举就能获得无数供应商。所以，给对方一个很正规的印象，这样更能说明问题，同时也可以降低成本。

（3）发出邮件之前； 要非常清楚你的产品包括质量是否适合目标市场？一份询盘。只有你的产品质量及价格优于同行， 国外客户不会只发给你一家，而会同时发给很多供应商。

如何更好的回复客户的询盘邮件！

做外贸从业人员可能都有这样的经历：及时回复了买家询盘，但似乎总是“石沉大海”，这是为什么呢？是邮件内容太多无针对性？内容太少买家没兴趣？还是我们的英语水平需要再提高？我们可以想象，买家通过Made-in-China.com寻找感兴趣的中国供应商时，往往不会只针对一位会员发送询盘，如何才能让买家继续回复我们？跟进买家，把握询盘实战技巧非常重要！以“Plush Toy毛绒玩具”为例，我们列举了一些询盘跟进实例，供会员朋友们参考！一、买家询盘为泛问所有产品询盘格式通常如下：We are interested in all your products, could you please send us more information and samples about your products and price list？可参考如下模板回复：Dear Sir/ Madam,Thanks for your inquiry at Made-in-China.com.We are professional supplier for plush toys at competitive price, located in Nanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, please check our website, and select the products that you're interested in.We have great interest in developing business with you, should you have any inquiries or comments, we would be glad to talk in details through MSN:XXX mails or any way you like.（附件内容可挑选一些公司主打产品）客户泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。

对能给予继续回复的客户应继续重点追踪，没有回复的客户则可以考虑不必花费大量时间追踪。二、买家询盘为针对公司具体产品发的询价此类询价目标性较强，真实有效性较高，需重点跟进。

已经根据买家询盘内容做出了具体回复，并同时报了价格，但买家没有再发邮件过来。建议可发以下类似邮件提醒买家：Dear Sir/ Madam,Good morning!For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relative inquiry at Made-in-China.com. Have you got (or checked) the prices or not? Any comments by return will be much appreciated. （可根据客户要求的产品加上自己产品的特色）It will be our big pleasure if we have opportunities to be on service of you in near future.Looking forward to your prompt response.（可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。）

若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪：Dear Sir/ Madam,How are you? Hope everything is ok with you all along.Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request.By the way, how about your order (or business) with item XXX? If still pending, I would like to offer our latest prices to promote an opportunity to cooperate with each other. 如果连续三封邮件发出去之后买家仍然无动于衷，基本证明买家可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品，我们应暂时搁置，将时间用在继续寻找新的目标客户上。当然也有很多非常好的买家会被您的毅力感动，回复告诉您一些关于产品进展的情况，我们千万不可急于求成，而应按照客户的提示有针对性得去保持追踪。

以下为几种经常收到的买家回复：1.客户收到跟进邮件后，如果觉得还没有对我们产品有需求的话，他/她一般都会说以后联系，不管怎样，能让客户回复已经不错了，说明以后还是有机会的：Dear,I'm doing fine, thanks for your information.I'm still in the planning of building my new house, due to the work constrain I decided to delay it first.Anyway I will contact you once I decided. Thanks!2.收邮件的人不是公司决策者Dear,Thank you! I received your email and I sent it to my boss. He didn't tell me anything just now.I will contact you soon once got any news.3.告诉您不及时回复邮件的原因Dear,I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies.Many thanks for your co-operation.跟进技巧：这类客户建议可通过发新产品介绍或者新报价的方式来保持联系，相信时间久了成为您客户的可能性还是比较大的。至少让买家对您留有印象，即使暂时不需要您的产品，日后有需要的时候也会首先想到您。

4.可能暂时不需要您的产品，但会问其他产品或者详细咨询一些与产品相关的问题，如：Dear,Please excuse the delay in my reply.I have been so busy searching through all the mails, concerning the plush toys project.May I ask you, where you purchase your soft fabric for the toys? We have a customer who is interested in this subject.In the coming days, I will reply concerning some samples.跟进技巧：这样的客户就要根据公司的实际情况来回复了，建议不管能否帮得上忙都能给些回复和建议，暂时不能成。