市场营销专业论文Conclusion如何写作？麻烦给篇范文参考下

市场营销的我可以给你几份例文。

考义献这是论文中很重要、也是存在问题较多的一部分。列出论文参考文献的目的是让读者了解论文研究命题的来龙去脉，便于查找，同时也是尊重前人劳动，对自己的工作有准确的定位。因此这里既有技术问题，也有科学道德问题。

一篇论文中几乎自始至终都有需要引用参考文献之处。如论文引言中应引上对本题最重要、最直接有关的文献；在方法中应引上所采用或借鉴的方法；在结果中有时要引上与文献对比的资料；在讨论中更应引上与论文有关的各种支持的或有矛盾的结果或观点等。

关于财务总结的范文

从事实务工作的财会人员常常对撰写财务分析报告感到棘手。

笔者认为，只要掌握要领，平时多关心公司的运作，多动脑、多动笔、多借鉴他人的方法，撰写财务分析报告就能得心应手。 ？？ ？？一、财务分析报告的内容与格式 ？？ 1、财务分析报告的分类。

财务分析报告从编写的时间来划分，可分为两种：一是定期分析报告，二是非定期分析报告。定期分析报告又可以分为每日、每周、每旬、每月、每季、每年报告，具体根据公司管理要求而定，有的公司还要进行特定时点分析。

从编写的内容可划分为三种，一是综合性分析报告，二是专项分析报告，三是项目分析报告。综合性分析报告是对公司整体运营及财务状况的分析评价；专项分析报告是针对公司运营的一部分，如资金流量、销售收入变量的分析；项目分析报告是对公司的局部或一个独立运作项目的分析。

？？ 2、财务分析报告的格式。严格的讲，财务分析报告没有固定的格式和体裁，但要求能够反映要点、分析透彻、有实有据、观点鲜明、符合报送对象的要求。

一般来说，财务分析报告均应包含以下几个方面的内容：提要段、说明段、分析段、评价段和建议段，即通常说的五段论式。但在实际编写分析时要根据具体的目的和要求有所取舍，不一定要囊括这五部分内容。

？？ ？？ 此外，财务分析报告在表达方式上可以采取一些创新的手法，如可采用文字处理与图表表达相结合的方法，使其易懂、生动、形象。 ？？ ？？ 3、财务分析报告的内容。

如上所述，财务分析报告主要包括上述五个方面的内容，现具体说明如下： ？？第一部分提要段，即概括公司综合情况，让财务报告接受者对财务分析说明有一个总括的认识。 ？？第二部分说明段，是对公司运营及财务现状的介绍。

该部分要求文字表述恰当、数据引用准确。对经济指标进行说明时可适当运用绝对数、比较数及复合指标数。

特别要关注公司当前运作上的重心，对重要事项要单独反映。公司在不同阶段、不同月份的工作重点有所不同，所需要的财务分析重点也不同。

如公司正进行新产品的投产、市场开发，则公司各阶层需要对新产品的成本、回款、利润数据进行分析的财务分析报告。 ？？ 第三部分分析段，是对公司的经营情况进行分析研究。

在说明问题的同时还要分析问题，寻找问题的原因和症结，以达到解决问题的目的。财务分析一定要有理有据，要细化分解各项指标，因为有些报表的数据是比较含糊和笼统的，要善于运用表格、图示，突出表达分析的内容。

分析问题一定要善于抓住当前要点，多反映公司经营焦点和易于忽视的问题。 ？？第四部分评价段。

作出财务说明和分析后，对于经营情况、财务状况、盈利业绩，应该从财务角度给予公正、客观的评价和预测。财务评价不能运用似是而非，可进可退，左右摇摆等不负责任的语言，评价要从正面和负面两方面进行，评价既可以单独分段进行，也可以将评价内容穿插在说明部分和分析部分。

？？ 第五部分建议段。即财务人员在对经营运作、投资决策进行分析后形成的意见和看法，特别是对运作过程中存在的问题所提出的改进建议。

值得注意的是，财务分析报告中提出的建议不能太抽象，而要具体化，最好有一套切实可行的方案。 ？？ ？？二、撰写财务分析报告应做好的几项工作 ？？ ？？一）积累素材，为撰写报告做好准备 ？？ ？？1、建立台账和数据库。

通过会计核算形成了会计凭证、会计账簿和会计报表。但是编写财务分析报告仅靠这些凭证、账簿、报表的数据往往是不够的。

比如，在分析经营费用与营业收入的比率增长原因时，往往需要分析不同区域、不同商品、不同责任人实现的收入与费用的关系，但这些数据不能从账簿中直接得到。这就要求分析人员平时就作大量的数据统计工作，对分析的项目按性质、用途、类别、区域、责任人，按月度、季度、年度进行统计，建立台账，以便在编写财务分析报告时有据可查。

？？2、关注重要事项。财务人员对经营运行、财务状况中的重大变动事项要勤于做笔录，记载事项发生的时间、计划、预算、责任人及发生变化的各影响因素。

必要时马上作出分析判断，并将各类各部门的文件归类归档。 ？？ 3、关注经营运行。

财务人员应尽可能争取多参加相关会议，了解生产、质量、市场、行政、投资、融资等各类情况。参加会议，听取各方面意见，有利于财务分析和评价。

？？4、定期收集报表。财务人员除收集会计核算方面的有些数据之外，还应要求公司各相关部门（生产、采购、市场等）及时提交可利用的其他报表，对这些报表要认真审阅、及时发现问题、总结问题，养成多思考、多研究的习惯。

？？5、岗位分析。大多数企业财务分析工作往往由财务经理来完成，但报告注材要靠每个岗位的财务人员提供。

因此，应要求所有财务人员对本职工作养成分析的习惯，这样既可以提升个人素质，也有利于各岗位之间相互借鉴经验。只有每一岗位都发现问题、分析问题，才能编写出内容全面的、有深度的财务分析报告。

？？（二）建立财务分析报告指引 ？？ ？？ 财务分析报告尽管没有固定格式，表现手法也不一致，但并非无规律可循。如果建。

英文书信书写格式

英文书信格式及范文一、 英文书信的结构二、 书信作文的出题形式和写作要领三、 书信作文练习及其参考范文书信是重要的交际工具。

英文书信分为两大类：公务信件和私人信件。公务信件是单位与单位或单位与个人之间来往的书信，可能是推荐信、求职信、入学申请书、邀请信，或询问、答复、反映意见（如投诉信）等的信件。

私人信件是指亲戚朋友之间的通信。这两类书信各有自己的格式。

一般说来，私人信件不拘形式，信文多用手写，也可打印；公务信件要求比较严格，必须遵循一定的格式，信文一定要打印。第一节 英文书信的结构英文书信一般由以下六部分组成：信头、信内地址、称呼、正文、结尾、签名。

5.1.1 信头（Heading）信头是指发信人的地址和日期，通常写在第一页的右上角。行首可以齐头写，也可以逐行缩进写。

地址的书写顺序由小到大：门牌号、街道、城市、省（州）、邮编、国名，最后写发信日期。私人信件一般只写寄信日期即可。

例如：123 Tianhe RoadTianhe DistrictGuangzhou 510620Guangdong ProvinceP. R. C.Jan. 8, 20105.1.2 信内地址（Inside Address）信内地址要写收信人的姓名和地址。在公务信件中要写明这一项，在私人信件中，这一项常常省略。

该项写在写信日期下一行的左上角，格式与寄信人地址一样。5.1.3 称呼（Salutation）称呼是对收信人的称谓，应与左边线对齐，写在收信人姓名、地址下面1-2行处。

在称呼后，英国人常用逗号，美国人则常用冒号。在私人信件中可直呼收信人的名字，但公务信件中一定要写收信人的姓。

大部分信件在称呼前加“Dear”。如：Dear Professor/Prof. Bergen:Dear Dr. Johnson，对不相识的人可按性别称呼：Dear Sir： 或Dear Madam: Dear Ladies。

如果不知收信人的性别则可用Dear Sir or Madam:5.1.4 正文（Body of Letter）正文是书信的主体。与中文信件不同的是，英文书信的正文的开头不是先写一些问候语，再阐明写信的目的，而是直接说明写信人的身份及写信的目的，然后提出写信人的情况、想法或要求，并加以必要的解释或说明。

英文书信陈述目的时，应该直截了当，意思明确，层次清楚，言简意赅。书信正文的第一句话或第一段，通常被称为起首语。

一般说来，人们习惯用一些客套的写法作为书信正文的起始，即先将对方来信的日期、主题加以简单描述，以便使对方一看便知该信是回答哪一封信的。如果是第一次给别人写信，也可用开头语作必要的自我介绍，并表明自己写信的主要目的。

5.1.5 结尾礼词（Complimentary Close）公务信件的结尾礼词包含两部分：发信人的结尾套语与署名。结尾套语写在签名上面一行，第一个字母要大写，套语结尾后面要加逗号。

在公务信件中，发信人常用的结尾套语有：Yours truly, Yours sincerely, Respectfully yours, Cordially yours, Yours cordially等。私人信件中，发信人常用的结尾套语有：Sincerely yours, Lovely yours, Your lovely, Your loving son/daughter等。

5.1.6 签名（Signature）写信人的签名常位于结尾礼词正下方一二行。除非是给很熟悉的人写信，签名一般须写出全名。

签名常常较潦草，不易辨认，因此在签名的正下方须打印出全名。第二节 书信作文的出题形式和写作要领1990年到2002年1月之间的四级考试作文题中，书信作文共出现两次（2001年6月和2002年1月）。

下面，我们先来看看2001年6月四级考试的作文题：Directions: For this part, you are allowed thirty minutes to write a letter. Suppose you are Zhang Ying. Write a letter to Xiao Wang, a schoolmate of yours who is going to visit you during the week-long holiday. You should write at least 120 words according to the suggestion given below in Chinese:1. 表示欢迎2. 提出对度假安排的建议3. 提醒应注意的事项A Letter to a SchoolmateJune 23, 2001Dear Xiao Wang,______________________________________________________________________________________________________.Yours,Zhang Ying从上面的例子可见，书信作文不仅给出正文部分的内容的提纲，而且还给出书信各部分的结构的框架。也就是说，我们只要考虑如何表达提纲部分的内容，而不用考虑书信的结构。

在写书信作文时，首先要把书信正文的提纲内容细化，扩展成更细的英文提纲，然后用简洁、明了、礼貌、正确和得体的语言表达出细化了的提纲内容。例如前面的那封信就可以列出下面的提纲：Topic: A Letter to a SchoolmateQuestion: What are the holiday arrangements and points for attention?Outline:I. Extending my welcomeII. Holiday schedule1. 1st day – campus2. 2nd day – the art gallery & music hall3. 3rd day – mountain climbing4. next 3 days – other places of interest (Swan Cave, Golden Lake …)5. Last day -- departureIII. Points for attention1. Train number & time of arrival2. SunglassesIV. Looking forward to seeing you.Introduction Body 1Body 2Conclusion范文：A Letter to A SchoolmateJune 23, 2001Dear Xiao Wang,I'm very glad to learn that you're going to visit me during the week-long 。

英语作文200字左右

考试作文1: Title: A Strange Dream Time Limit: 30 minutes Word Limit: No less than 120 words 参考范文A Strange Dream It was a sweet spring. How pretty it was! I sat on the green meadow and glanced over my book. The warm winds blew gently. I was very tired and lay down to rest for a little while. Very soon I went into a state of dreaming. A little girl sleeps in a corner of the garden. She cries and cries until her sound is broken. Suddenly a bright figure appears before the child. A beautiful fairy stands in front of her. She had a wand in her hand. “Why do you cry? What's the trouble? Perhaps I can help you”, the fairy says. “My mother is dead. I am lonely, and nobody loves me”, answers the girl. “I am a fairy, my home is in the moon. Do you see the light of the moon? How pleasant it is. Would you like to live with me in the moon?” “Thank you, dear fairy, I want to go with you”. The fairy leads the girl into a wood where there are many dwarfs. They look very busy. Every one of them has to dig the soil. They are trying to find varieties of seeds. They cultivate the fields with their hands. All day long though they are exhausted, yet they are forced to work on. Otherwise they will be whipped to death. I made up my mind to save all of those dwarfs. The sound of the bell suddenly came to my ears. I had to wake up. Oh! This is no other than a dream. I will not let it trouble my mind. (264 words)考试作文2: Title: A Visit to My Uncle (Grandfather，… ) Time Limit: 30 minutes Word Limit: No less than 120 words 参考范文A Visit to My Uncle I spent the winter vacation at my hometown last year. I went to visit my uncle on the following afternoon of my arrival, accompanied by my brother. The weather was bitterly cold. Drifts of snow were frozen up by the strong north wind. We wore fur gowns and walked closely together, but still shivered from time to time. My uncle's house was at the other side of the hill, near the city wall. It is a shorter way to go across the h1ll and down straight to his door. We went by that way to his house. When we got on the top of the hill, his house was already within our sight. Then we quickened our paces, excited with a sort of passion which was very dear to us from years pas? We forgot the cold already. My uncle was still the same as I remember him. His laugh, his voice and his gesture, were all as familiar to me as if we had not parted even one day. He was still very healthy. He treated us very kind. He asked to prepare tiff for us in spite of our protest. We said that we could eat only a little, since we had already taken much food, but his warm entreaties made us empty all the dishes. I spent the whole afternoon with our cousins in the country. I was very happy to enjoy the fine scenery in the country, and to breathe some fresh air. When it was growing dark, we started for home. On the way back, we talked about the pleasure of the country people and the pain of the farmers. (275 words)考试作文3: Title: The Person I Admire the Most Time Limit: 30 minutes Word Limit: no less than 120 words Outline: (1) His / Her identity (2) Reasons for my admiration (3) My conclusion 参考范文The Person I Admire the Most Mrs. Fulmer is my English instructor. She comes from the U.S.A. Like most of my classmates, I think of her as a repeatable person. She is also very popular among us. Mrs. Fulmer has many of the qualities that students appreciate in an instructor. First, she is cordial and patient. Whenever dealing with new teaching material, she tried hard to get every detail to all students. In addition, she understands our difficulties and does her best to help us get over them. Second, she has an expressive look and an impressive tone. So she always manages to make her lectures interesting and exciting. Finally, Mrs. Fulmer is a very capable organizer. All of us appreciate the schedules of assignments she gives us at the beginning of a term. They allow us to plan our time reasonably and efficiently. Personally, I trust that as a dedicated woman. Mrs. Fulmer is believed to be a successful English instructor. (156 words) 考试作文4: Title: A Person's Birthday Time Limit: 30 minutes Word Limit: No less than 120 words 参考范文Jim's BirthdayYesterday was Jim's birthday. He got a lot of presents from his friends and family. All the gifts were wrapped in colored paper. Some of the packages were large, but others were very small. One square package was blue; there was a book in it. Another one was long and narrow; it had an umbrella in it. Jim's sister gave him a big, round package. He thought it was a ball, but it was not. When he removed the yellow paper that coveted it, he saw that it was a globe 。

谁能给我份 英文REPORT的模板或范文 市场调查分析的那种

INTRODUCTION TO PRESENTATION

Research question

- Workable research question identified

- Research question identified

- Significance and importance of question

LITERATURE REVIEW

- Theoretical/academic background

- Research 'gap' identified

- Question linked to academic literature

CONCEPTUALISATION

- Key concepts identified

- Concepts clearly defined

- Relationship (if applicable)

METHODOLOGY

- Research philosophy/approach identified

- Appropriateness of methods

- Choice of method fully justified

- Copy of the research instrument

Sampling issues

- Sampling method

- Appropriate to the research question

OVERALL

Ethical issues

- Ethical issues considered (if applicable)

Writing style

- Clarity of expression

- Conciseness

- Coherent structure

Referencing

- Appropriate academic references

这个是商科的research的评分标准，也可以说是一个模版，里面告诉了你要写些什么

如果是要分析关于学生购买什么样的电脑，自然要写出和以前所有的前人做过的报告不同的地方，通过LITERATURE REVIEW来分析前人做过的research，然后写出其他人做的research的gap，然后写明自己的research的主要分析的事件，由发现事件来做出调查，再由调查结果来写出结论